Photos of the members of "PURPLE KISS" appearing on Mnet's "M Countdown" have been posted on the Korean online community, drawing attention from netizens.

Netizens who saw the photos of the members with unique makeup responded by saying, "Blood tears?" "Is it zombie makeup as the title of the song?" and "I'm scared" etc.

Purple Kiss is a K-Pop girl group formed by RBW in 2020. The group consists of seven members: Park Ji-eun, Na Go-eun, Dosie, Ireh, Swan, Chaein, and Japanese member Yuki. They are considered to be a self-producing group, with members involved in songwriting, choreography, and other aspects of their music and showmanship.

The group released two pre-debut digital singles—"My Heart Skip a Beat" in November 2020, and "Can We Talk Again" in February 2021—before their official debut on March 15, 2021, with the EP Into Violet.