Kpop singer IU has been chosen as a model for 'isoi' , a cosmetic brand of South Korea.
The new ad has been released and receiving the attention of Neteizen.

Neteizen see the ad saying, 'Is she putting on weight? Her face has widened. Ha!',
'IU is ALSO getting old.....', 'Her look is so unnatural', or something like that.

isoi is a Korean local cosmetic brand and it is an abbreviation for 'I'm So Intelligent'.